Ex 17 Contrast

Contrast

This piece uses contrast well to define emotion and impact.  The words and images create a strong support ot one and other and the use of the clean contrast keeps the images crisp.

Lack of Contrast

This piece uses poor contrast.  Excluding the orange Mobius the rest of the logo is lost and hard to read. This is especially bad because logos should be quick and easy to understand and recall.

Ex 19: BLOG Exercise - Meaning 2

REPRESENTATIONAL

This image is representational of a mountain and sunset. THe lines and colors allow us to connect to what we know and see in the environment. The changes in color and breaks allow the mind to separate the scenary into the view as a sunset and mountains.

ABSTRACT

This abstract image of a woman is simplistic with simple lines which gives a vague silloette of the figure of a woman.  The levels are simple with linear movements to create the dimensions.  There is little to this drwaing but thin line. Yet it is clear who and what the image is portraying.

SYMBOLISM

The above symbol is a celtic knot which overtime the design has become known to most as part of the celtic arts.  The celtic knot is meant to symbolize continuity because when following the design the knot ever intwines and never ends.

Ex 15: Movement/Motion

http://www.spoonfeddesign.com/wp-content/uploads/2009/03/carlos-polo.jpg

NAVIGATION IN PRINT DESIGN

In the above example the designer used multiple formats of design to take the viewer through the piece. Hierarchy was used with the stair case effect from where the image of the man starts and in size of the text as well as boldness.

The numbering in sections which follows below also tells the viewer to continue on reading and directs them to the right. 

The man depicts where to start the image of him looking forward to the right creates the idea in the viewers mind to follow where he is leading.  The arrow behind him points left which insinuates that is in the past or backwards.