Friday, June 25, 2010

Ex 11 - BLOG / Tone and Color

Print Design - Tone & Color


















TONE

In the above example the tone of the images and use of abstract design create the mood and effect of the magazine covers.  If these images were picked in a higher color tone and brighter they would not have the heavy effect.  The heavy contrast in the tones also allows the feel.

The tone along with the dimensions of the work further effect the heavieness of the the magazine.  The mug shot taking up the entire piece further creates a heavy overwhelming feel.

Color

The use of only simple red, and hughes of black and white in the text has an immense effect on the magazine cover.  The simplicity with the words jumping at you in red with Blood or American Tragedy with the Booking numbers below create the feel of death and guilt. 

The color is also used in the imagery together with the tone as often in design.  The use of the tonal color of the images and bold shape of the text make a strong and true impact on the viewer.

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