21 CHATSWORTH CT, OAKLAND, CA 94611

21 CHATSWORTH CT, OAKLAND, CA 94611

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Ex 17 Contrast

Contrast

This piece uses contrast well to define emotion and impact.  The words and images create a strong support ot one and other and the use of the clean contrast keeps the images crisp.

Lack of Contrast

This piece uses poor contrast.  Excluding the orange Mobius the rest of the logo is lost and hard to read. This is especially bad because logos should be quick and easy to understand and recall.

Ex 19: BLOG Exercise - Meaning 2

REPRESENTATIONAL

This image is representational of a mountain and sunset. THe lines and colors allow us to connect to what we know and see in the environment. The changes in color and breaks allow the mind to separate the scenary into the view as a sunset and mountains.

ABSTRACT

This abstract image of a woman is simplistic with simple lines which gives a vague silloette of the figure of a woman.  The levels are simple with linear movements to create the dimensions.  There is little to this drwaing but thin line. Yet it is clear who and what the image is portraying.

SYMBOLISM

The above symbol is a celtic knot which overtime the design has become known to most as part of the celtic arts.  The celtic knot is meant to symbolize continuity because when following the design the knot ever intwines and never ends.

Ex 15: Movement/Motion

http://www.spoonfeddesign.com/wp-content/uploads/2009/03/carlos-polo.jpg

NAVIGATION IN PRINT DESIGN

In the above example the designer used multiple formats of design to take the viewer through the piece. Hierarchy was used with the stair case effect from where the image of the man starts and in size of the text as well as boldness.

The numbering in sections which follows below also tells the viewer to continue on reading and directs them to the right. 

The man depicts where to start the image of him looking forward to the right creates the idea in the viewers mind to follow where he is leading.  The arrow behind him points left which insinuates that is in the past or backwards.

EX 13 Dimension/Scale/Depth

ILLUSION OF SPACE

M.C. Escher was the king of illusionist when it came to space and scalse.  In the above drawing by Escher the use of scale creates the illusion that a person is holding a globe with a man in it or that the globe has a mirrored surface where the artist is reflected in. It is all in the eye of the beholder. Yet in the globe the depth of space allows you to see the whole other room that Escher is in.  This is a true illusion of space.

Ex 11 - BLOG / Tone and Color

Print Design - Tone & Color

TONE

In the above example the tone of the images and use of abstract design create the mood and effect of the magazine covers.  If these images were picked in a higher color tone and brighter they would not have the heavy effect.  The heavy contrast in the tones also allows the feel.

The tone along with the dimensions of the work further effect the heavieness of the the magazine.  The mug shot taking up the entire piece further creates a heavy overwhelming feel.

Color

The use of only simple red, and hughes of black and white in the text has an immense effect on the magazine cover.  The simplicity with the words jumping at you in red with Blood or American Tragedy with the Booking numbers below create the feel of death and guilt. 

The color is also used in the imagery together with the tone as often in design.  The use of the tonal color of the images and bold shape of the text make a strong and true impact on the viewer.

Ex 9 Basic Elements Print Design

SHAPE


The shape of a circle is used in this print design as an element of enclosure by creating business cards in the shape of a cirlce. This circular shape is also encompassed in the logo in the letter O's also significant in representing continuity in shape and design.

TEXTURE

In this print design piece the designer simulated the texture of a paint ball splatter on a wall or paper to further exhibit the feeling of being a target. This texture which mimics the effect of paint ball is an example of how a designer can place the feeling of the movement in the texture of a piece of art work.

MOVEMENT


In these two print designs for the Olympics the designer mimic the emotion or feel of movement with repititon. The first is the illusion of the tennis ball bouncing off the racket. The change in angles also creates the illusion of complexity to represent the difficulty of tennis in the olympics. If the designer only chose one angle it would be simplisitc and could also lose the intensity of the movement in the design.



The second of the two is of fencing. This is piece definitely has a more of an abstract version of how the designer could portray the sport. The movement used with line andother Dondis Element to create a almost Helix movement to give the feel of twists and circular movements common with the Fencing Sport.